Monster Hunter X Tabasco

Understanding target demographics can be difficult. For this project we were tasked to create a design to fit the audience of "Millennial Furries". I chose to interact with media that this demographic interacts with. Monster Hunter x Tabasco felt like a natural way to appeal to their culture while still keeping an appeal to a greater audience instead of alienating those who do not fall into the target demographic.
With a focus on targeted advertising, pairing two well known brands together can yield some interesting results and bring communities together.